Issues

Using positioning models to measure and manage brand uncertainty

Amit K. Ghosh; Goutam Chakraborty
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Assessing the impact of a very successful price promotion on brand, category and competitor sales

John Dawes
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Positioning strategies and incidence of congruence of two UK store card brands

Charles Blankson
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Factors influencing consumer perceptions of brand trust online

Hong‐Youl Ha
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The impact of market structure on pricing objectives of service firms

George J. Avlonitis; Kostis A. Indounas
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Duopoly pricing under risk aversion and parameter uncertainty

S. Chan Choi; Sharan Jagpal
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Book Review

The Influentials: One American in Ten Tells the Other Nine How to Vote, Where to Eat, and What to Buy

Ronald E. Goldsmith
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