Issues

Special Issue: Behavioral pricing. Guest Editors: Sarah Maxwell, Hooman Estelami

Price perceptions, merchant incentives, and consumer welfare

Donald R. Lichtenstein
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Economics and marketing on pricing: how and why do they differ?

Thanos Skouras; George J. Avlonitis; Kostis A. Indounas
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Good news! Behavioral economics is not going away anytime soon

Donald Cox
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Do higher face‐value coupons cost more than they are worth in increased sales?

Somjit Barat; Audhesh K. Paswan
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Pricing differentials for organic, ordinary and genetically modified food

Damien Mather; John Knight; David Holdsworth
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Differential effects of price‐beating versus price‐matching guarantee on retailers' price image

Pierre Desmet; Emmanuelle Le Nagard
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