Issues

Special Issue: The behavioral aspects of pricing. Guest Editors: Sarah Maxwell, Hooman Estelami

Book Review

People Buy Brands Not Companies

Ronald N. Borrieci
View articletitled, People Buy Brands Not Companies
Add to Citation Manager for People Buy Brands Not Companies

The Little Blue Book of Marketing: Build a Killer Plan in Less Than a Day

Edwin Love
View articletitled, The Little Blue Book of Marketing: Build a Killer Plan in Less Than a Day
Add to Citation Manager for The Little Blue Book of Marketing: Build a Killer Plan in Less Than a Day

Brands and Branding

Andy Hao
View articletitled, Brands and Branding
Add to Citation Manager for Brands and Branding

Consumer perceptions of extra free product promotions and discounts: the moderating role of perceived performance risk

Ben Lowe
View articletitled, Consumer perceptions of extra free product promotions and discounts: the moderating role of perceived performance risk
Open the PDF for Consumer perceptions of extra free product promotions and discounts: the moderating role of perceived performance risk in another window
Add to Citation Manager for Consumer perceptions of extra free product promotions and discounts: the moderating role of perceived performance risk

The relative influence of pioneer and follower price on reference price and value perceptions

Ben Lowe; Frank Alpert
View articletitled, The relative influence of pioneer and follower price on reference price and value perceptions
Open the PDF for The relative influence of pioneer and follower price on reference price and value perceptions in another window
Add to Citation Manager for The relative influence of pioneer and follower price on reference price and value perceptions

Regulatory focus as a determinant of brand value

Edwin Love; Mark Staton; Christopher N. Chapman; Erica Mina Okada
View articletitled, Regulatory focus as a determinant of brand value
Open the PDF for Regulatory focus as a determinant of brand value in another window
Add to Citation Manager for Regulatory focus as a determinant of brand value

Delay‐discounting rewards from consumer sales promotions

Kesha K. Coker; Deepa Pillai; Siva K. Balasubramanian
View articletitled, Delay‐discounting rewards from consumer sales promotions
Open the PDF for Delay‐discounting rewards from consumer sales promotions in another window
Add to Citation Manager for Delay‐discounting rewards from consumer sales promotions

Consumer perceptions of ambiguous price promotions: scratch and save promotions versus tensile price claims

Sungchul Choi; Xin Ge; Paul R. Messinger
View articletitled, Consumer perceptions of ambiguous price promotions: scratch and save promotions versus tensile price claims
Open the PDF for Consumer perceptions of ambiguous price promotions: scratch and save promotions versus tensile price claims in another window
Add to Citation Manager for Consumer perceptions of ambiguous price promotions: scratch and save promotions versus tensile price claims

The rise of the pricing function: origins and perspectives

Manu Carricano; Jean‐Francois Trinquecoste; Juan‐Antonio Mondejar
View articletitled, The rise of the pricing function: origins and perspectives
Open the PDF for The rise of the pricing function: origins and perspectives in another window
Add to Citation Manager for The rise of the pricing function: origins and perspectives

Guest editorial

The behavioral aspects of pricing

Sarah Maxwell; Hooman Estelami
View articletitled, The behavioral aspects of pricing
Add to Citation Manager for The behavioral aspects of pricing