Issues

Executive summary of “The impact of copycat packaging strategies on the adoption of private labels”

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Executive summary of “Spillover of social responsibility associations in a brand portfolio”

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Editorial

Cleopatra Veloutsou; Francisco Guzman
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Overcoming resistance to product rebranding

Véronique Collange; Adrien Bonache
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Executive summary of “Perceived brand portfolios: how individual views hamper efficiency”

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Executive summary of “Intellectual capital through the eyes of the consumer”

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Perceived brand portfolios: how individual views hamper efficiency

Per Åsberg
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Executive summary of “Overcoming resistance to product rebranding”

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Executive summary of “Brand love in progress – the interdependence of brand love antecedents in consideration of relationship duration”

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Executive summary of “Celebrity endorsements and branding strategies: event study from India”

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Executive summary of “The influence of “Facebook friends” on the intention to join brand pages”

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Intellectual capital through the eyes of the consumer

Thuy D. Nguyen; Charlene Dadzie; Arezoo Davari; Francisco Guzman
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The impact of copycat packaging strategies on the adoption of private labels

Rita Coelho do Vale; Pedro Verga Matos
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Brand love in progress – the interdependence of brand love antecedents in consideration of relationship duration

Frank Huber; Frederik Meyer; David Alexander Schmid
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Celebrity endorsements and branding strategies: event study from India

Saravana Jaikumar; Arvind Sahay
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The influence of “Facebook friends” on the intention to join brand pages

Mariola Palazon; María Sicilia; Manuela Lopez
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Spillover of social responsibility associations in a brand portfolio

Wenling Wang; Daniel Korschun
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