Issues

Special Issue: Beyond Country and Brand. Guest Editors: Nicolas Papadopoulos, Mark Cleveland, Boris Bartikowski

Guest editorial

Nicolas Papadopoulos; Mark Cleveland; Boris Bartikowski
View articletitled, Guest editorial
Open the PDF for in another window
Add to Citation Manager for Guest editorial

Of countries, places and product/brand place associations: an inventory of dispositions and issues relating to place image and its effects

Nicolas Papadopoulos; Mark Cleveland; Boris Bartikowski; Attila Yaprak
View articletitled, Of countries, places and product/brand place associations: an inventory of dispositions and issues relating to place image and its effects
Open the PDF for in another window
Add to Citation Manager for Of countries, places and product/brand place associations: an inventory of dispositions and issues relating to place image and its effects

Place–brand stereotypes: does stereotype-consistent messaging matter?

Brittney C. Bauer; Clark D. Johnson; Nitish Singh
View articletitled, Place–brand stereotypes: does stereotype-consistent messaging matter?
Open the PDF for in another window
Add to Citation Manager for Place–brand stereotypes: does stereotype-consistent messaging matter?

Do global brands contribute to the economy of their country of origin? A dynamic spatial approach

Wioleta Kucharska; Karol Flisikowski; Ilenia Confente
View articletitled, Do global brands contribute to the economy of their country of origin? A dynamic spatial approach
Open the PDF for in another window
Add to Citation Manager for Do global brands contribute to the economy of their country of origin? A dynamic spatial approach

Places in names: an investigation of regional geographic brand congruency

David R. Sloan; Damon Aiken; Alan C. Mikkelson
View articletitled, Places in names: an investigation of regional geographic brand congruency
Open the PDF for in another window
Add to Citation Manager for Places in names: an investigation of regional geographic brand congruency

Place brand communities: from terminal to instrumental values

Emeline Martin; Sonia Capelli
View articletitled, Place brand communities: from terminal to instrumental values
Open the PDF for in another window
Add to Citation Manager for Place brand communities: from terminal to instrumental values

Stakeholder value-based place brand building

Mechthild Donner; Fatiha Fort
View articletitled, Stakeholder value-based place brand building
Open the PDF for in another window
Add to Citation Manager for Stakeholder value-based place brand building

Relative importance of country of service delivery, country of person and country of brand in hybrid service evaluation: a conjoint analysis approach

Daniel Tumpal Hamonangan Aruan; Roberta Crouch; Pascale Quester
View articletitled, Relative importance of country of service delivery, country of person and country of brand in hybrid service evaluation: a conjoint analysis approach
Open the PDF for in another window
Add to Citation Manager for Relative importance of country of service delivery, country of person and country of brand in hybrid service evaluation: a conjoint analysis approach

A comparative analysis of dimensions of COO and animosity on industrial buyers’ attitudes and intentions

Hakim Meshreki; Christine Ennew; Maha Moustafa Mourad
View articletitled, A comparative analysis of dimensions of COO and animosity on industrial buyers’ attitudes and intentions
Open the PDF for in another window
Add to Citation Manager for A comparative analysis of dimensions of COO and animosity on industrial buyers’ attitudes and intentions

How cities can attract highly skilled workers as residents: the impact of city brand benefits

Michael Schade; Rico Piehler; Andreas Müller; Christoph Burmann
View articletitled, How cities can attract highly skilled workers as residents: the impact of city brand benefits
Open the PDF for in another window
Add to Citation Manager for How cities can attract highly skilled workers as residents: the impact of city brand benefits

Acquirer’s corporate reputation in cross-border acquisitions: the moderating effect of country image

Michela Matarazzo; Giulia Lanzilli; Riccardo Resciniti
View articletitled, Acquirer’s corporate reputation in cross-border acquisitions: the moderating effect of country image
Open the PDF for in another window
Add to Citation Manager for Acquirer’s corporate reputation in cross-border acquisitions: the moderating effect of country image

Country of ownership change in the premium segment: consequences for brand image

Ulf Johansson; Christian Koch; Nora Varga; Fengge Zhao
View articletitled, Country of ownership change in the premium segment: consequences for brand image
Open the PDF for in another window
Add to Citation Manager for Country of ownership change in the premium segment: consequences for brand image

Re-imagining the country-of-origin effect: a promulgation approach

Mikael Andéhn; Jean-Noel Patrick L’espoir Decosta
View articletitled, Re-imagining the country-of-origin effect: a promulgation approach
Open the PDF for in another window
Add to Citation Manager for Re-imagining the country-of-origin effect: a promulgation approach