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Special Issue: Measurement and Scaling Methodologies. Guest Editors: Victoria Crittenden, Marko Victoria, Claudia Astrachan, Joe Hair, Carlos Eduardo Lourenco

Guest editorial

Victoria Crittenden; Marko Sarstedt; Claudia Astrachan; Joe Hair; Carlos Eduardo Lourenco
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Online brand advocacy (OBA): the development of a multiple item scale

Violetta Wilk; Geoffrey Norman Soutar; Paul Harrigan
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Corporate social responsibility and business ethics: conceptualization, scale development and validation

Dana E. Harrison; O.C. Ferrell; Linda Ferrell; Joe F. Hair, Jr
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Cognitive and emotional resistance to innovations: concept and measurement

Cristiano A.B. Castro; Felipe Zambaldi; Mateus Canniatti Ponchio
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Discriminant validity of the customer-based corporate reputation scale: some causes for concern

Lăcrămioara Radomir; Ovidiu I. Moisescu
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Brand love measurement scale development: an inter-cultural analysis

Vasco M. Pontinha; Rita Coelho do Vale
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Consumer engagement in social media: scale comparison analysis

Mateus Ferreira; Felipe Zambaldi; Diego de Sousa Guerra
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Evaluation of brand relationship quality using formative index: a novel measurement approach

Kishalay Adhikari; Rajeev Kumar Panda
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A history of brand misdefinition – with corresponding implications for mismeasurement and incoherent brand theory

John F. Gaski
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