Issues

Higher power, higher purpose: God’s influence on self-improvement products

Mansi Gupta
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The impact of online brand roasting on brand attitude and brand preference: moderating effects of other brand versus consumer targets

Sphurti Sewak; Todd C. Haderlie, Jr.; Anthony D. Miyazaki
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Analyzing sequential purchasing behavior and prioritizing brands in loyalty programs

Jin Fang; Hanxi Sun; Junhee Kim
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Turning loss into gain: how distressed brand’s philanthropic corporate social responsibility drives customer citizenship

Yuchen Zhang; Tingyu Hou; Hirotaka Matsuoka
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Exploring the pathway of improving B2B brand equity in digital era: integrating digital orientation to brand ambidexterity

Lei Huang; Lihong Xiang; Chaoyan Wu
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Contingency consumer brand evaluations during recessions: a meta-analysis and systematic review

Walter Palomino-Tamayo; José Luis Wakabayashi; Guido Rojer
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Exploring brand attitude in e-commerce using the S-O-R model: the role of information quantity, information quality and source credibility

Francisco Javier Blanco-Encomienda; Elena Rosillo-Díaz
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Marketing communications of brand-related stereotypes and consumer responses: a mixed-method approach

Živa Kolbl; Maja Arslanagic-Kalajdzic; Emmanuella Plakoyiannaki; Adamantios Diamantopoulos
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Selective brand activism: when brands lend sociopolitical issues inconsistent support

Aaminah Zaman Malik; Fayez Ahmad; Francisco Guzmán
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Building strong employer brands: the role of gamification

Isabel Buil; Sara Catalán; Blanca Hernández-Ortega
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Travelling bumpy roads: how consumers experience brand transgressions in the online environment

Anna-Marie Klütz; Carmen-Maria Albrecht
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