Issues

New product development (NPD) & innovation management for products & brands, Guest Editors: Kalliopi Chatzipanagiotou and Jake David Hoskins

Guest editorial: New product development (NPD) & innovation management for products & brands

Kalliopi Chatzipanagiotou; Jake David Hoskins
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Innovative and sustainable product development: a comparative study of influencing factors in large enterprises vs SMEs

Irene Ricciardi; Martina Percuoco; Anna Prisco; Elisa Galmarini
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Consumer perceived product innovativeness: scale development, calibration and validation

Jean Boisvert; George Christodoulides
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The effects of ingredient brand exemplar reminders on new product development

Chia-Hsien Chu
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How to identify line extensions that survive

Kirsten Victory; Jenni Romaniuk; Magda Nenycz-Thiel; Arry Tanusondjaja; John Dawes
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Building brand equity through new product introduction: the moderation mediation effect of brand storytelling and consumer engagement

Isaac Sewornu Coffie; Re-an Müller; Elikem Chosniel Ocloo; Natasha de Klerk
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