Issues

Brand assessment: a key element of marketing strategy

Haydee Calderon; Amparo Cervera; Alejandro Molla
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Surviving patent expiration: strategies for marketing pharmaceutical products

Madhu Agrawal; Nimish Thakkar
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Determinants of store brand choice: a behavioral analysis

George Baltas
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Gender positioning of discount stores: key considerations in appealing to the baby busters generation

Robert J. Williams; Keith Absher; James J. Hoffman
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Case study: Tim Miner’s Concord Vegetable Corporation internship journal

Geoffrey P. Lantos
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