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Journal Articles

Brand alliance dependency and exclusivity: an empirical investigation

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Christina S. Rodrigue, Abhijit Biswas
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2004) 13 (7): 477–487.
https://doi.org/10.1108/10610420410568417
Published: 01 December 2004
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Journal Articles

Reference prices in retail advertisements: moderating effects of market price dispersion and need for cognition on consumer value perception and shopping intention

Available to Purchase
Bidisha Burman, Abhijit Biswas
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2004) 13 (6): 379–389.
https://doi.org/10.1108/10610420410560280
Published: 01 October 2004
View article titled, Reference prices in retail advertisements: moderating effects of market price dispersion and need for cognition on consumer value perception and shopping intention
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