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Alberto Pastore
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Journal Articles
Enhancing eudaimonic well-being through brand experiences in the VR-based metaverse: implications for brand-self connection and brand love
Available to Purchase
Journal of Product & Brand Management (2025) 34 (6): 817–831.
Published: 30 April 2025
Journal Articles
Developing voice-based branding: insights from the Mercedes case
Available to Purchase
Journal of Product & Brand Management (2021) 30 (5): 726–739.
Published: 06 July 2020
Journal Articles
Antecedents of brand love in online network-based communities. A social identity perspective
Available to Purchase
Journal of Product & Brand Management (2015) 24 (7): 706–719.
Published: 16 November 2015
