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Journal Articles

From past to future: exploring two decades of branded apps

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Shiva Sadat Mostafavi, Alexis Mavrommatis
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2025) 34 (1): 61–83.
https://doi.org/10.1108/JPBM-09-2023-4726
Published: 28 November 2024
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