Page 1 | Search Results | Journal of Product & Brand Management | Emerald Publishing

Skip to Main Content

1-2 of 2

Sort by

Sort Order Select

Journal Articles

The impact of alternative promotion strategies on the spirits category: evidence from the UK

Andrew Fearne, Adam Donaldson, Phil Norminton

Journal of Product & Brand Management (1999) 8 (5): 430–443.

https://doi.org/10.1108/10610429910296037

Published: 01 October 1999

View article titled, The impact of alternative promotion strategies on the spirits category: evidence from the UK

Add to Citation Manager for The impact of alternative promotion strategies on the spirits category: evidence from the UK

Journal Articles

Perceptions of food “quality” and the power of marketing communication: results of consumer research on a branded‐egg concept

Andrew Fearne, David Lavelle

Journal of Product & Brand Management (1996) 5 (2): 29–42.

https://doi.org/10.1108/10610429610119423

Published: 01 April 1996

View article titled, Perceptions of food “quality” and the power of marketing communication: results of consumer research on a branded‐egg concept

Add to Citation Manager for Perceptions of food “quality” and the power of marketing communication: results of consumer research on a branded‐egg concept