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Journal Articles

Ethical consumers' brand avoidance

Anne Rindell, Tore Strandvik, Kristoffer Wilén

Journal of Product & Brand Management (2014) 23 (2): 114–120.

https://doi.org/10.1108/JPBM-09-2013-0391

Published: 14 April 2014

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Journal Articles

Ethical consumers' brand avoidance

Tore Strandvik, Anne Rindell, Kristoffer Wilén

Journal of Product & Brand Management (2013) 22 (7): 484–490.

https://doi.org/10.1108/JPBM-09-2013-0392

Published: 01 November 2013

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Journal Articles

The role of brand images in consumer practices: uncovering embedded brand strength

Anne Rindell, Oskar Korkman, Johanna Gummerus

Journal of Product & Brand Management (2011) 20 (6): 440–446.

https://doi.org/10.1108/10610421111166586

Published: 20 September 2011

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Journal Articles

Mapping the “roots” of the consumer's image‐in‐use of companies

Anne Rindell, Bo Edvardsson, Tore Strandvik

Journal of Product & Brand Management (2010) 19 (6): 423–431.

https://doi.org/10.1108/10610421011085730

Published: 21 September 2010

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