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Ardalan Sameti
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Journal Articles
Strategic horizon of market success: comparing alternative “strategic landscapes” of the new product development process
Available to Purchase
Journal of Product & Brand Management (2023) 32 (7): 1063–1081.
Published: 17 April 2023
Includes: Supplementary data
Journal Articles
Are product design researchers and practitioners on the same page? The way professional product designers view creative design
Available to Purchase
Journal of Product & Brand Management (2022) 31 (6): 951–970.
Published: 03 February 2022
Journal Articles
The missing link in the evolution of product design: a strategy roadmap towards product development success
Available to Purchase
Journal of Product & Brand Management (2022) 31 (6): 899–937.
Published: 31 January 2022
