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Charles L. Martin
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Journal Articles
Beanie Babies: a case study in the engineering of a high‐involvement/relationship‐prone brand
Available to Purchase
Journal of Product & Brand Management (2000) 9 (2): 78–98.
Published: 01 April 2000
Journal Articles
Relationship marketing: a high‐involvement product attribute approach
Available to Purchase
Journal of Product & Brand Management (1998) 7 (1): 6–26.
Published: 01 February 1998
