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Journal Articles

Neural imprints of national brands versus own-label brands

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Jose Paulo Marques dos Santos, Marisa Martins, Hugo Alexandre Ferreira, Joana Ramalho, Daniela Seixas
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2016) 25 (2): 184–195.
https://doi.org/10.1108/JPBM-12-2014-0756
Published: 18 April 2016
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