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David Strutton
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Journal Articles
Can vague brand slogans promote desirable consumer responses?
Available to Purchase
Journal of Product & Brand Management (2014) 23 (4-5): 282–294.
Published: 18 August 2014
Journal Articles
Revisiting perceptual fit in co‐branding applications
Available to Purchase
Journal of Product & Brand Management (2012) 21 (1): 15–25.
Published: 24 February 2012
