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To be (family) or not to be (family): the familiness effect over brand authenticity posts on social media and consumer engagement relationship

Augusto Bargoni, Jacopo Ballerini, Demetris Vrontis, Alberto Ferraris

Journal of Product & Brand Management (2023) 32 (5): 713–736.

https://doi.org/10.1108/JPBM-11-2021-3722

Published: 13 December 2022

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Journal Articles

Corporate branding and transformational leadership in turbulent times

Hans Ruediger Kaufmann, Demetris Vrontis, Michael Czinkota, Alvin Hadiono

Journal of Product & Brand Management (2012) 21 (3): 192–204.

https://doi.org/10.1108/10610421211228810

Published: 25 May 2012

View article titled, Corporate branding and transformational leadership in turbulent times

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Journal Articles

Brand and product building: the case of the Cyprus wine industry

Demetris Vrontis, Ioanna Papasolomou

Journal of Product & Brand Management (2007) 16 (3): 159–167.

https://doi.org/10.1108/10610420710751537

Published: 05 June 2007

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Journal Articles

Building corporate branding through internal marketing: the case of the UK retail bank industry

Ioanna Papasolomou, Demetris Vrontis

Journal of Product & Brand Management (2006) 15 (1): 37–47.

https://doi.org/10.1108/10610420610650864

Published: 01 January 2006

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To be (family) or not to be (family): the familiness effect over brand authenticity posts on social media and consumer engagement relationship

Corporate branding and transformational leadership in turbulent times

Brand and product building: the case of the Cyprus wine industry

Building corporate branding through internal marketing: the case of the UK retail bank industry

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To be (family) or not to be (family): the familiness effect over brand authenticity posts on social media and consumer engagement relationship

Corporate branding and transformational leadership in turbulent times

Brand and product building: the case of the Cyprus wine industry

Building corporate branding through internal marketing: the case of the UK retail bank industry

Email alerts

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