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Journal Articles

Using financial analysis to assess brand equity

Steven Isberg, Dennis Pitta
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2013) 22 (1): 65–78.
https://doi.org/10.1108/10610421311298713
Published: 22 February 2013
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Journal Articles

Transforming the nature and scope of new product development

Dennis Pitta, Elizabeth Pitta
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2012) 21 (1): 35–46.
https://doi.org/10.1108/10610421211203097
Published: 24 February 2012
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Journal Articles

Moving from service dominant to solution dominant brand innovation

Frank Franzak, Dennis Pitta
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2011) 20 (5): 394–401.
https://doi.org/10.1108/10610421111157919
Published: 23 August 2011
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Journal Articles

The ultimate in new product design: molding the product concept to user learning needs

Hobart Swan, Dennis Pitta
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2010) 19 (4): 286–294.
https://doi.org/10.1108/10610421011073571
Published: 20 July 2010
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Journal Articles

Issues in a down economy: blue oceans and new product development

Dennis Pitta
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2009) 18 (4): 292–296.
https://doi.org/10.1108/10610420910972819
Published: 17 July 2009
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Journal Articles

Providing the tools to build brand share of heart: Gydget.com

Dennis Pitta
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2008) 17 (4): 280–284.
https://doi.org/10.1108/10610420810887635
Published: 18 July 2008
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Journal Articles

Product development for a stigmatized segment

Frank Franzak, Mike Little, Dennis Pitta
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2008) 17 (2): 123–127.
https://doi.org/10.1108/10610420810864748
Published: 18 April 2008
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Journal Articles

Selection as a new product development process: the case of Vertical Branding, Inc.

Dennis Pitta
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2007) 16 (6): 432–436.
https://doi.org/10.1108/10610420710823807
Published: 25 September 2007
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Journal Articles

The innovation challenge at Durable Surface Corporation

Dennis Pitta
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2007) 16 (4): 288–292.
https://doi.org/10.1108/10610420710763985
Published: 24 July 2007
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Journal Articles

Building brand equity and share of heart at Nassau Valley Vineyards

Dennis Pitta
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2007) 16 (2): 148–151.
https://doi.org/10.1108/10610420710740025
Published: 24 April 2007
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Journal Articles

Managing the risk aspects of the product development process at the Upjohn Company

Lea Prevel Katsanis, Dennis Pitta
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2006) 15 (4): 250–254.
https://doi.org/10.1108/10610420610679610
Published: 01 June 2006
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Journal Articles

Innovations in new product development at Universal Pipe and Fittings

Hobart Swan, Dennis Pitta
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2006) 15 (2): 150–154.
https://doi.org/10.1108/10610420610658992
Published: 01 February 2006
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Journal Articles

New product development at Eastern Spice & Flavorings

Frank Franzak, Dennis Pitta
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2005) 14 (7): 462–467.
https://doi.org/10.1108/10610420510633422
Published: 01 December 2005
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Journal Articles

Inland technology: the quest for genuine replicas

Dennis Pitta
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2005) 14 (4): 260–263.
https://doi.org/10.1108/10610420510609276
Published: 01 June 2005
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Journal Articles

From market entry to new product development in China: Environmental Systems Controls

Dennis Pitta
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2005) 14 (2): 119–122.
https://doi.org/10.1108/10610420510592608
Published: 01 March 2005
View article titled, From market entry to new product development in China: Environmental Systems Controls
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