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Journal Articles

True, fake and alternative: a topology of news and its implications for brands

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Pierre Berthon, Ekin Pehlivan, Taylan Yalcin, Tamara Rabinovich
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2020) 29 (2): 144–149.
https://doi.org/10.1108/JPBM-11-2018-2142
Published: 24 June 2019
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Journal Articles

Storygiving as a co-creation tool for luxury brands in the age of the internet: a love story by Tiffany and thousands of lovers

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Mine Üçok Hughes, Wendy K. Bendoni, Ekin Pehlivan
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2016) 25 (4): 357–364.
https://doi.org/10.1108/JPBM-09-2015-0970
Published: 18 July 2016
View article titled, Storygiving as a co-creation tool for luxury brands in the age of the internet: a love story by Tiffany and thousands of lovers
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