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Journal Articles

The influence of brand-related social media content on customer extra-role behavior: a moderated moderation model

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Revanth Kumar Guttena, Cedric Hsi-Jui Wu, Ferry Tema Atmaja
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2024) 33 (2): 220–233.
https://doi.org/10.1108/JPBM-05-2022-3999
Published: 19 December 2023
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Includes: Supplementary data
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