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Journal Articles

Brand trust in a cross-cultural context: test for robustness of an alternative measurement model

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Fuan Li, Lan Xu, Tiger Li, Nan Zhou
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2015) 24 (5): 462–471.
https://doi.org/10.1108/JPBM-10-2014-0735
Published: 17 August 2015
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