Skip to Main Content
Giles D'Souza
Close
Save search
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

Characteristics‐based innovation adoption: scale and model validation

Available to Purchase
Richard L. Flight, Giles D'Souza, Arthur W. Allaway
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2011) 20 (5): 343–355.
https://doi.org/10.1108/10610421111157874
Published: 23 August 2011
View article titled, Characteristics‐based innovation adoption: scale and model validation
Open the PDF for Characteristics‐based innovation adoption: scale and model validation in another window
Add to Citation Manager for Characteristics‐based innovation adoption: scale and model validation
Journal Articles

A data‐driven modeling approach to product level decision support

Available to Purchase
Giles D’Souza, Arthur Allaway
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (1997) 6 (2): 130–142.
https://doi.org/10.1108/10610429710175664
Published: 01 April 1997
View article titled, A data‐driven modeling approach to product level decision support
Open the PDF for A data‐driven modeling approach to product level decision support in another window
Add to Citation Manager for A data‐driven modeling approach to product level decision support
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal