Skip to Main Content
Harry A. Taute
Close
Save search
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

A sequential process of brand tribalism, brand pride and brand attitude to explain purchase intention: a cross-continent replication study

Available to Purchase
Harry A. Taute, Jeremy J. Sierra, Larry L. Carter, Amro A. Maher
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2017) 26 (3): 239–250.
https://doi.org/10.1108/JPBM-08-2016-1289
Published: 15 May 2017
View article titled, A sequential process of brand tribalism, brand pride and brand attitude to explain purchase intention: a cross-continent replication study
Open the PDF for A sequential process of brand tribalism, brand pride and brand attitude to explain purchase intention: a cross-continent replication study in another window
Add to Citation Manager for A sequential process of brand tribalism, brand pride and brand attitude to explain purchase intention: a cross-continent replication study
Journal Articles

Brand tribalism: an anthropological perspective

Available to Purchase
Harry A. Taute, Jeremy Sierra
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2014) 23 (1): 2–15.
https://doi.org/10.1108/JPBM-06-2013-0340
Published: 11 March 2014
View article titled, Brand tribalism: an anthropological perspective
Open the PDF for Brand tribalism: an anthropological perspective in another window
Add to Citation Manager for Brand tribalism: an anthropological perspective
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal