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Examining the role of social media-based destination brand community in evoking tourists’ emotions and intention to co-create and visit

Man Lai Cheung, Hiram Ting, Jun-Hwa Cheah, Mohamad-Noor Salehhuddin Sharipudin

Journal of Product & Brand Management (2021) 30 (1): 28–43.

https://doi.org/10.1108/JPBM-09-2019-2554

Published: 14 September 2020

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