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It’s not all about function: investigating the effects of visual appeal on the evaluation of industrial products using the example of product color

Klaus-Peter Wiedmann, Janina Haase, Jannick Bettels, Christian Reuschenbach

Journal of Product & Brand Management (2019) 28 (1): 15–27.

https://doi.org/10.1108/JPBM-07-2017-1524

Published: 25 February 2019

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