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Journal Articles

How to mitigate fashion subscription hesitation: two-step exploration using theory-based causal modeling and machine learning predictive modeling

Jiyun Kang, Catherine Johnson, Wookjae Heo, Jisu Jang

Journal of Product & Brand Management (2025) 34 (3): 398–416.

https://doi.org/10.1108/JPBM-09-2023-4732

Published: 26 November 2024

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Journal Articles

A committed brand facing moral dilemma crises: the role of inferred goodwill and self-brand connection in consumer regret

Jisu Jang, Jiyun Kang, Christine Huan

Journal of Product & Brand Management (2025) 34 (3): 347–363.

https://doi.org/10.1108/JPBM-09-2023-4704

Published: 12 November 2024

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Journal Articles

Sustainable luxury brands: the moderating effects of salient identity-based goals

Jiarui Li, Jiyun Kang

Journal of Product & Brand Management (2024) 33 (2): 273–286.

https://doi.org/10.1108/JPBM-04-2023-4452

Published: 05 February 2024

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Journal Articles

Will consumers give us another chance to bounce back? Effects of precrisis commitments to social and product responsibility on brand resilience

Jiyun Kang, Amy A. Faria, Judy Lee, Woo Jin Choi

Journal of Product & Brand Management (2023) 32 (6): 927–941.

https://doi.org/10.1108/JPBM-03-2022-3899

Published: 20 January 2023

View article titled, Will consumers give us another chance to bounce back? Effects of precrisis commitments to social and product responsibility on brand resilience

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Journal Articles

New luxury: defining and evaluating emerging luxury trends through the lenses of consumption and personal values

Stephanie D. Atkinson, Jiyun Kang

Journal of Product & Brand Management (2022) 31 (3): 377–393.

https://doi.org/10.1108/JPBM-09-2020-3121

Published: 08 September 2021

View article titled, New luxury: defining and evaluating emerging luxury trends through the lenses of consumption and personal values

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How to mitigate fashion subscription hesitation: two-step exploration using theory-based causal modeling and machine learning predictive modeling

A committed brand facing moral dilemma crises: the role of inferred goodwill and self-brand connection in consumer regret

Sustainable luxury brands: the moderating effects of salient identity-based goals

Will consumers give us another chance to bounce back? Effects of precrisis commitments to social and product responsibility on brand resilience

New luxury: defining and evaluating emerging luxury trends through the lenses of consumption and personal values

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