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The allure of the bottle as a package: an assessment of perceived effort in a packaging context

Magnus Söderlund, Jonas Colliander, John Karsberg, Karina T. Liljedal, Erik Modig, Sara Rosengren, Sofie Sagfossen, Stefan Szugalski, Nina Åkestam

Journal of Product & Brand Management (2017) 26 (1): 91–100.

https://doi.org/10.1108/JPBM-12-2015-1065

Published: 20 March 2017

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