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Journal Articles

Commitment to and connection with green brands: perspectives of consumer social responsibility and terror management theory

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Anni Rahimah, Ben-Roy Do, Angelina Nhat Hanh Le, Julian Ming Sung Cheng
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2024) 33 (3): 314–329.
https://doi.org/10.1108/JPBM-11-2022-4214
Published: 20 March 2024
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Journal Articles

The subsequent effects of negative emotions: from brand hate to anti-brand consumption behavior under moderating mechanisms

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Anni Rahimah, Huu Phuc Dang, Tessa Tien Nguyen, Julian Ming-Sung Cheng, Andriani Kusumawati
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2023) 32 (4): 618–631.
https://doi.org/10.1108/JPBM-12-2021-3778
Published: 21 December 2022
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Journal Articles

Do consumers perceive differences among national brands, international private labels and local private labels? The case of Taiwan

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Julian Ming‐Sung Cheng, Lily Shui‐Lien Chen, Julia Ying‐Chao Lin, Edward Shih‐Tse Wang
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2007) 16 (6): 368–376.
https://doi.org/10.1108/10610420710823735
Published: 25 September 2007
View article titled, Do consumers perceive differences among national brands, international private labels and local private labels? The case of Taiwan
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