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K. Sivakumar
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Journal Articles
Journal of Product & Brand Management (2014) 23 (2): 131–138.
Published: 14 April 2014
Journal Articles
Journal of Product & Brand Management (2013) 22 (3): 249–259.
Published: 24 May 2013
Journal Articles
Journal of Product & Brand Management (2007) 16 (6): 415–421.
Published: 25 September 2007
Journal Articles
Journal of Product & Brand Management (2000) 9 (5): 291–303.
Published: 01 September 2000
Journal Articles
Journal of Product & Brand Management (2000) 9 (5): 276–297.
Published: 01 September 2000
