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Journal Articles

The effects of digit‐direction on eye movement bias and price‐rounding behavior

Keith S. Coulter

Journal of Product & Brand Management (2007) 16 (7): 501–508.

https://doi.org/10.1108/10610420710834959

Published: 06 November 2007

View article titled, The effects of digit‐direction on eye movement bias and price‐rounding behavior

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Journal Articles

The effects of congruent/incongruent magnitude representation on explicit and implicit knowledge of prices

Keith S. Coulter

Journal of Product & Brand Management (2003) 12 (5): 293–306.

https://doi.org/10.1108/10610420310491666

Published: 01 September 2003

View article titled, The effects of congruent/incongruent magnitude representation on explicit and implicit knowledge of prices

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Journal Articles

The influence of print advertisement organization on odd‐ending price image effects

Keith S. Coulter

Journal of Product & Brand Management (2002) 11 (5): 319–334.

https://doi.org/10.1108/10610420210442193

Published: 01 September 2002

View article titled, The influence of print advertisement organization on odd‐ending price image effects

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Journal Articles

Odd‐ending price underestimation: an experimental examination of left‐to‐right processing effects

Keith S. Coulter

Journal of Product & Brand Management (2001) 10 (5): 276–292.

https://doi.org/10.1108/10610420110401838

Published: 01 September 2001

View article titled, Odd‐ending price underestimation: an experimental examination of left‐to‐right processing effects

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Journal Articles

Decreasing price sensitivity involving physical product inventory: a yield management application

Keith S. Coulter

Journal of Product & Brand Management (2001) 10 (5): 301–317.

https://doi.org/10.1108/EUM0000000005846

Published: 01 September 2001

View article titled, Decreasing price sensitivity involving physical product inventory: a yield management application

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Journal Articles

The application of airline yield management techniques to a holiday retail shopping setting

Keith S. Coulter

Journal of Product & Brand Management (1999) 8 (1): 61–72.

https://doi.org/10.1108/10610429910258011

Published: 01 February 1999

View article titled, The application of airline yield management techniques to a holiday retail shopping setting

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The effects of digit‐direction on eye movement bias and price‐rounding behavior

The effects of congruent/incongruent magnitude representation on explicit and implicit knowledge of prices

The influence of print advertisement organization on odd‐ending price image effects

Odd‐ending price underestimation: an experimental examination of left‐to‐right processing effects

Decreasing price sensitivity involving physical product inventory: a yield management application

The application of airline yield management techniques to a holiday retail shopping setting

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