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Larry D. Compeau
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Journal Articles

Cue-less consumers in factory outlet stores: reference price effects on consumer evaluations when semantic phrases are missing

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Jay P. Carlson, Larry D. Compeau
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2018) 27 (4): 415–426.
https://doi.org/10.1108/JPBM-08-2017-1534
Published: 13 November 2018
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Journal Articles

Evolving pricing practices: the role of new business models

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Dhruv Grewal, Anne L. Roggeveen, Larry D. Compeau, Michael Levy
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2011) 20 (7): 510–513.
https://doi.org/10.1108/10610421111181813
Published: 01 November 2011
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