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Leslie Stoel
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Journal Articles
When does customization improve brand attitude?
Available to Purchase
Journal of Product & Brand Management (2023) 32 (8): 1233–1247.
Published: 07 November 2023
Journal Articles
Artist-brand alliances to target new consumers: can visual artists recruit new consumers to a brand?
Available to Purchase
Journal of Product & Brand Management (2018) 27 (3): 308–319.
Published: 14 May 2018
Journal Articles
An unintended consequence of exaggerated maximum-discount tensile price claims
Available to Purchase
Journal of Product & Brand Management (2016) 25 (7): 700–709.
Published: 21 November 2016
Journal Articles
High versus low online price discounts: effects on customers’ perception of risks
Available to Purchase
Journal of Product & Brand Management (2014) 23 (6): 401–412.
Published: 09 September 2014
