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Journal Articles
Guest editorial
Free
Journal of Product & Brand Management (2020) 29 (2): 141–143.
Published: 05 March 2020
Journal Articles
Fake news and brand management: a Delphi study of impact, vulnerability and mitigation
Available to Purchase
Journal of Product & Brand Management (2020) 29 (2): 246–254.
Published: 04 September 2019
Journal Articles
Assessing brand equity in the luxury wine market by exploiting tastemaker scores
Available to Purchase
Journal of Product & Brand Management (2017) 26 (5): 447–452.
Published: 21 August 2017
Journal Articles
Guest editorial
Free
Journal of Product & Brand Management (2016) 25 (4): 321.
Published: 18 July 2016
