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Journal Articles

Are they willing to work for you? An employee-centric view to employer brand attractiveness

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Lorena Ronda, Carmen Valor, Carmen Abril
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2018) 27 (5): 573–596.
https://doi.org/10.1108/JPBM-07-2017-1522
Published: 08 November 2018
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