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Guest editorial: 30 years of brand relationship research

Marc Fetscherin, Cleopatra Veloutsou

Journal of Product & Brand Management (2024) 33 (4): 413–418.

https://doi.org/10.1108/JPBM-05-2024-024

Published: 30 July 2024

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Journal Articles

Models for brand relationships

Marc Fetscherin, Cleopatra Veloutsou, Francisco Guzman

Journal of Product & Brand Management (2021) 30 (3): 353–359.

https://doi.org/10.1108/JPBM-04-2021-012

Published: 28 April 2021

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Journal Articles

Latest research on brand relationships: introduction to the special issue

Marc Fetscherin, Francisco Guzman, Cleopatra Veloutsou, Ricardo Roseira Cayolla

Journal of Product & Brand Management (2019) 28 (2): 133–139.

https://doi.org/10.1108/JPBM-12-2018-2167

Published: 20 March 2019

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Journal Articles

Brand forgiveness

Marc Fetscherin, Alexandra Sampedro

Journal of Product & Brand Management (2019) 28 (5): 633–652.

https://doi.org/10.1108/JPBM-04-2018-1845

Published: 08 March 2019

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Journal Articles

Determinants and outcomes of brand hate

Sabrina M. Hegner, Marc Fetscherin, Marianne van Delzen

Journal of Product & Brand Management (2017) 26 (1): 13–25.

https://doi.org/10.1108/JPBM-01-2016-1070

Published: 20 March 2017

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Journal Articles

Editorial

Marc Fetscherin, Ricardo Roseira Cayolla, Francisco Guzmán, Cleopatra Veloutsou

Journal of Product & Brand Management (2016) 25 (6): 505–506.

https://doi.org/10.1108/JPBM-07-2016-1268

Published: 19 September 2016

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Journal Articles

How are brand names of Chinese companies perceived by Americans?

Marc Fetscherin, Adamantios Diamantopoulos, Allan Chan, Rachael Abbott

Journal of Product & Brand Management (2015) 24 (2): 110–123.

https://doi.org/10.1108/JPBM-02-2014-0501

Published: 20 April 2015

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Journal Articles

The effect of product category on consumer brand relationships

Marc Fetscherin, Michèle Boulanger, Cid Gonçalves Filho, Gustavo Quiroga Souki

Journal of Product & Brand Management (2014) 23 (2): 78–89.

https://doi.org/10.1108/JPBM-05-2013-0310

Published: 14 April 2014

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Guest editorial: 30 years of brand relationship research

Models for brand relationships

Latest research on brand relationships: introduction to the special issue

Brand forgiveness

Determinants and outcomes of brand hate

Editorial

How are brand names of Chinese companies perceived by Americans?

The effect of product category on consumer brand relationships

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