Page 1 | Search Results | Journal of Product & Brand Management

1-8 of 8

Sort by

Sort Order Select

Journal Articles

Guest editorial: 30 years of brand relationship research

Marc Fetscherin, Cleopatra Veloutsou

Journal of Product & Brand Management (2024) 33 (4): 413–418.

https://doi.org/10.1108/JPBM-05-2024-024

Published: 30 July 2024

View article titled, Guest editorial: 30 years of brand relationship research

Add to Citation Manager for Guest editorial: 30 years of brand relationship research

Journal Articles

Models for brand relationships

Marc Fetscherin, Cleopatra Veloutsou, Francisco Guzman

Journal of Product & Brand Management (2021) 30 (3): 353–359.

https://doi.org/10.1108/JPBM-04-2021-012

Published: 28 April 2021

View article titled, Models for brand relationships

Add to Citation Manager for Models for brand relationships

Journal Articles

Latest research on brand relationships: introduction to the special issue

Marc Fetscherin, Francisco Guzman, Cleopatra Veloutsou, Ricardo Roseira Cayolla

Journal of Product & Brand Management (2019) 28 (2): 133–139.

https://doi.org/10.1108/JPBM-12-2018-2167

Published: 20 March 2019

View article titled, Latest research on brand relationships: introduction to the special issue

Add to Citation Manager for Latest research on brand relationships: introduction to the special issue

Journal Articles

Brand forgiveness

Marc Fetscherin, Alexandra Sampedro

Journal of Product & Brand Management (2019) 28 (5): 633–652.

https://doi.org/10.1108/JPBM-04-2018-1845

Published: 08 March 2019

View article titled, Brand forgiveness

Add to Citation Manager for Brand forgiveness

Journal Articles

Determinants and outcomes of brand hate

Sabrina M. Hegner, Marc Fetscherin, Marianne van Delzen

Journal of Product & Brand Management (2017) 26 (1): 13–25.

https://doi.org/10.1108/JPBM-01-2016-1070

Published: 20 March 2017

View article titled, Determinants and outcomes of brand hate

Add to Citation Manager for Determinants and outcomes of brand hate

Journal Articles

Editorial

Marc Fetscherin, Ricardo Roseira Cayolla, Francisco Guzmán, Cleopatra Veloutsou

Journal of Product & Brand Management (2016) 25 (6): 505–506.

https://doi.org/10.1108/JPBM-07-2016-1268

Published: 19 September 2016

View article titled, Editorial

Add to Citation Manager for Editorial

Journal Articles

How are brand names of Chinese companies perceived by Americans?

Marc Fetscherin, Adamantios Diamantopoulos, Allan Chan, Rachael Abbott

Journal of Product & Brand Management (2015) 24 (2): 110–123.

https://doi.org/10.1108/JPBM-02-2014-0501

Published: 20 April 2015

View article titled, How are brand names of Chinese companies perceived by Americans?

Add to Citation Manager for How are brand names of Chinese companies perceived by Americans?

Journal Articles

The effect of product category on consumer brand relationships

Marc Fetscherin, Michèle Boulanger, Cid Gonçalves Filho, Gustavo Quiroga Souki

Journal of Product & Brand Management (2014) 23 (2): 78–89.

https://doi.org/10.1108/JPBM-05-2013-0310

Published: 14 April 2014

View article titled, The effect of product category on consumer brand relationships

Add to Citation Manager for The effect of product category on consumer brand relationships

Update search

NARROW

Format

Journal

Type

Date

Availability

Guest editorial: 30 years of brand relationship research

Models for brand relationships

Latest research on brand relationships: introduction to the special issue

Brand forgiveness

Determinants and outcomes of brand hate

Editorial

How are brand names of Chinese companies perceived by Americans?

The effect of product category on consumer brand relationships

Email alerts