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Marc Logman
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Journal Articles
Logical brand management in a dynamic context of growth and innovation
Available to Purchase
Journal of Product & Brand Management (2007) 16 (4): 257–268.
Published: 24 July 2007
Journal Articles
The LOGMAN model: a logical brand management model
Available to Purchase
Journal of Product & Brand Management (2004) 13 (2): 94–104.
Published: 01 March 2004
