Page 1 | Search Results | Journal of Product & Brand Management | Emerald Publishing

Skip to Main Content

1-1 of 1

Sort by

Sort Order Select

Journal Articles

PRICING STRATEGY & PRACTICE“Why did you do that?” The important role of inferred motive in perceptions of price fairness

Margaret C. Campbell

Journal of Product & Brand Management (1999) 8 (2): 145–153.

https://doi.org/10.1108/10610429910266995

Published: 01 April 1999

View article titled, PRICING STRATEGY & PRACTICE“Why did you do that?” The important role of inferred motive in perceptions of price fairness

Add to Citation Manager for PRICING STRATEGY & PRACTICE“Why did you do that?” The important role of inferred motive in perceptions of price fairness