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Mark Speece
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Journal Articles
Social presence and customer brand engagement on Facebook brand pages
Available to Purchase
Journal of Product & Brand Management (2017) 26 (3): 262–281.
Published: 15 May 2017
Journal Articles
Countering negative country‐of‐origin with low prices: a conjoint study in Vietnam
Available to Purchase
Journal of Product & Brand Management (2005) 14 (1): 39–48.
Published: 01 January 2005
