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Journal Articles

The role of private label tiers and private label naming strategies in the relationship between private label brand equity and store loyalty

Natalia Rubio, Nieves Villaseñor, María Yagüe

Journal of Product & Brand Management (2020) 29 (1): 124–138.

https://doi.org/10.1108/JPBM-09-2018-2017

Published: 27 August 2019

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Journal Articles

Understanding brand loyalty of the store brand’s customer base

Natalia Rubio, Javier Oubiña, Mónica Gómez-Suárez

Journal of Product & Brand Management (2015) 24 (7): 679–692.

https://doi.org/10.1108/JPBM-03-2015-0822

Published: 16 November 2015

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Journal Articles

Explanatory factors regarding manufacturer brand price consistency

José Luis Méndez, Javier Oubiña, Natalia Rubio

Journal of Product & Brand Management (2006) 15 (6): 402–411.

https://doi.org/10.1108/10610420610703739

Published: 01 October 2006

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