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Journal Articles

Brand implications of advertising products with their reflections

Nazuk Sharma, Marisabel Romero

Journal of Product & Brand Management (2022) 31 (2): 310–321.

https://doi.org/10.1108/JPBM-04-2020-2834

Published: 16 June 2021

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Journal Articles

Decoding the effects of a product’s cast shadow in brand advertising

Journal of Product & Brand Management (2018) 27 (2): 103–114.

https://doi.org/10.1108/JPBM-05-2016-1190

Published: 12 March 2018

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