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Nicholas Jeremy Ashill
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Journal Articles
# Sponsored-influencer marketing: effects of the commercial orientation of influencer-created content on followers’ willingness to search for information
Available to Purchase
Journal of Product & Brand Management (2023) 32 (2): 316–329.
Published: 30 September 2022
Journal Articles
The impact of gender on the evaluation of vertical line extensions of luxury brands: a cross-national study
Available to Purchase
Journal of Product & Brand Management (2022) 31 (3): 484–495.
Published: 01 April 2021
