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Journal Articles

The impact of atmospherics on WOM about short life-cycle products: the case of motion pictures

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Leonidas Hatzithomas, Panagiotis Gkorezis, Athina Y. Zotou, George Tsourvakas
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2018) 27 (5): 471–483.
https://doi.org/10.1108/JPBM-01-2017-1401
Published: 13 November 2018
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