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When doing good helps doing better: moral licensing of blatant transgressions with ambiguous brand responsibility through CSR

Pascal Bruno, Martin Ohlwein

Journal of Product & Brand Management (2026) 35 (4): 514–531.

https://doi.org/10.1108/JPBM-02-2025-5822

Published: 22 December 2025

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Includes: Supplementary data