Page 1 | Search Results | Journal of Product & Brand Management | Emerald Publishing

Skip to Main Content

1-3 of 3

Sort by

Sort Order Select

Journal Articles

From uniqueness to consumer behaviour: the mediating role of brand passion and brand addiction in masstige human brands

Paula Rodrigues, Ana Brochado, Ana Sousa, Muhammad Junaid, Ana Pinto Borges

Journal of Product & Brand Management (2026) 35 (1): 59–78.

https://doi.org/10.1108/JPBM-05-2024-5190

Published: 10 November 2025

View article titled, From uniqueness to consumer behaviour: the mediating role of brand passion and brand addiction in masstige human brands

Add to Citation Manager for From uniqueness to consumer behaviour: the mediating role of brand passion and brand addiction in masstige human brands

Journal Articles

I can’t stop hating you: an anti-brand-community perspective on apple brand hate

Clarinda Rodrigues, Amélia Brandão, Paula Rodrigues

Journal of Product & Brand Management (2021) 30 (8): 1115–1133.

https://doi.org/10.1108/JPBM-10-2019-2621

Published: 23 November 2020

View article titled, I can’t stop hating you: an anti-brand-community perspective on apple brand hate

Add to Citation Manager for I can’t stop hating you: an anti-brand-community perspective on apple brand hate

Journal Articles

Brand love matters to Millennials: the relevance of mystery, sensuality and intimacy to neo-luxury brands

Clarinda Rodrigues, Paula Rodrigues

Journal of Product & Brand Management (2019) 28 (7): 830–848.

https://doi.org/10.1108/JPBM-04-2018-1842

Published: 06 June 2019

View article titled, Brand love matters to Millennials: the relevance of mystery, sensuality and intimacy to neo-luxury brands

Add to Citation Manager for Brand love matters to Millennials: the relevance of mystery, sensuality and intimacy to neo-luxury brands