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Journal Articles

A mixed method approach to understanding brand personality

Raj Arora, Charles Stoner

Journal of Product & Brand Management (2009) 18 (4): 272–283.

https://doi.org/10.1108/10610420910972792

Published: 17 July 2009

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Journal Articles

Price bundling and framing strategies for complementary products

Journal of Product & Brand Management (2008) 17 (7): 475–484.

https://doi.org/10.1108/10610420810916371

Published: 31 October 2008

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Journal Articles

Message framing strategies for new and mature products

Journal of Product & Brand Management (2007) 16 (6): 377–385.

https://doi.org/10.1108/10610420710823744

Published: 25 September 2007

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Journal Articles

Product positioning based on search, experience and credence attributes using conjoint analysis

Journal of Product & Brand Management (2006) 15 (5): 285–292.

https://doi.org/10.1108/10610420610685695

Published: 01 August 2006

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