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1-4 of 4
Rajesh Chandrashekaran
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Journal Articles
Effects of gender and price knowledge on offer evaluation and channel transition in retail and e‐tail environments
Available to Purchase
Journal of Product & Brand Management (2012) 21 (3): 215–225.
Published: 25 May 2012
Journal Articles
Consumers' utilization of reference prices: the moderating role of involvement
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Journal of Product & Brand Management (2012) 21 (1): 53–60.
Published: 24 February 2012
Journal Articles
Focal and contextual components of price history as determinants of expected price
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Journal of Product & Brand Management (2011) 20 (5): 408–419.
Published: 23 August 2011
Journal Articles
Influence of price endings on price recall: a by‐digit analysis
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Journal of Product & Brand Management (2004) 13 (7): 514–524.
Published: 01 December 2004
