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Journal Articles

Private and national brand consumers' images of fashion stores

Ram Herstein, Shaked Gilboa, Eyal Gamliel

Journal of Product & Brand Management (2013) 22 (5-6): 331–341.

https://doi.org/10.1108/JPBM-03-2012-0110

Published: 19 August 2013

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Journal Articles

Involvement moderates the effect of message framing on consumers' perceived monetary gain and product choice

Eyal Gamliel, Ram Herstein

Journal of Product & Brand Management (2013) 22 (2): 142–152.

https://doi.org/10.1108/10610421311321013

Published: 12 April 2013

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Journal Articles

Gender differences in brand commitment, impulse buying, and hedonic consumption

Sigal Tifferet, Ram Herstein

Journal of Product & Brand Management (2012) 21 (3): 176–182.

https://doi.org/10.1108/10610421211228793

Published: 25 May 2012

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