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Journal Articles

The impact of brand inauthenticity on consumer emotional and behavioral responses

Jessica Hoppner, Russell Abratt, Ryan White

Journal of Product & Brand Management (2026) 35 (1): 132–147.

https://doi.org/10.1108/JPBM-01-2025-5732

Published: 16 October 2025

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Journal Articles

Challenges of corporate brand building and management in a state owned enterprise

Justine Alexandra Cullinan, Russell Abratt, Michela Mingione

Journal of Product & Brand Management (2021) 30 (2): 293–305.

https://doi.org/10.1108/JPBM-08-2019-2522

Published: 24 April 2020

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Journal Articles

Managing across a corporate and product brand portfolio: evidence from a large South African service organization

Louise Sevel, Russell Abratt, Nicola Kleyn

Journal of Product & Brand Management (2018) 27 (1): 18–28.

https://doi.org/10.1108/JPBM-05-2016-1182

Published: 12 February 2018

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Journal Articles

The behavioral consequences of internal brand management among frontline employees

Rose Du Preez, Michael Bendixen, Russell Abratt

Journal of Product & Brand Management (2017) 26 (3): 251–261.

https://doi.org/10.1108/JPBM-09-2016-1325

Published: 15 May 2017

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Journal Articles

The impact of private label brands on customer loyalty and product category profitability

Michael S. Pepe, Russell Abratt, Paul Dion

Journal of Product & Brand Management (2011) 20 (1): 27–36.

https://doi.org/10.1108/10610421111107996

Published: 01 March 2011

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Journal Articles

Corporate brand management in higher education: the case of ERAU

Tamilla Curtis, Russell Abratt, William Minor

Journal of Product & Brand Management (2009) 18 (6): 404–413.

https://doi.org/10.1108/10610420910989721

Published: 18 September 2009

View article titled, Corporate brand management in higher education: the case of ERAU

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Journal Articles

A framework for brand revitalization through an upscale line extension

Shantini Munthree, Geoff Bick, Russell Abratt

Journal of Product & Brand Management (2006) 15 (3): 157–167.

https://doi.org/10.1108/10610420610668595

Published: 01 April 2006

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The impact of brand inauthenticity on consumer emotional and behavioral responses

Challenges of corporate brand building and management in a state owned enterprise

Managing across a corporate and product brand portfolio: evidence from a large South African service organization

The behavioral consequences of internal brand management among frontline employees

The impact of private label brands on customer loyalty and product category profitability

Corporate brand management in higher education: the case of ERAU

A framework for brand revitalization through an upscale line extension

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